QUALITATIVE ANALYSIS OF THE MAKEUP AND SKINCARE INDUSTRY IN CHINA AND UK

Simone Roy, Cheryle Alm

Abstract


There is growing recognition that health problems should be addressed through transformation of production and consumption patterns. Consequently health behaviour issues have been receiving increasing scrutiny from both researchers and practitioners. Various empirical studies have investigated the determinants of health consumption behaviours in developing and developed countries. A salient conclusion from these studies is that individuals more than governmental effort is critical in promoting healthy consumption, just as the health value of consumers is necessary to motivate healthy consumption behaviours. Following the underexplored issues in health alertness in the consumption of goods and services, this review seeks to extend the arguments further into health conscious behaviours in the purchase and consumption of cosmetic and skin care products by comparing the case of China and the UK to determine possible differences and similarities between the two countries which stands at opposite end of country cultural difference


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