Determinants of Behavioral Intentions of ‘Generation-Y’ Adoption and use of Computer-Mediated Communication Tools in Ghana

Patrick Acheampong, Li Zhiwen, Frank Boateng, Adelaide Brenya Boadu, Henry Asante Antwi

Abstract


The ubiquitous nature of information and communication technology can be a very reliable conduit that enables people to share and deliver messages even when they are geographically unbounded. Today, the unbounded nature of the internet has facilitated computer-mediated communication. The emergence of mediated communication tools such as QQ, Wechat, Whatsapp etc have eventually drifted the attention of a whole generation from making phone calls to text messaging. We sampled 1823 students from 15 tertiary institutions across the ten regions of Ghana to answer a question designed on the UTAUT 2 model. Our objective was to determine the distinctive factors influencing the adoption and use of these computer-mediated communication tools among this category of respondents and the presence of intervening mechanism with their identifiable effects. We noted that the odds ratio of 1.751 and a confidence interval of 95%, suggest that females were more likely to use computer mediated communication tools than their male counterparts at a confidence interval of 95% (Sig = 0.002). Similarly, the age group (18-25 years) were 0.726 more likely to use computer mediated communication tools than elderly ones and this was statistically significant at 95% confidence interval (p-value=0.000). Similar significant values were recorded for all the items of UTAUT 2 and perceived convenience.


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