CONSTRAINTS IN STRATEGIC PLANNING: AN IMPETUS FOR NOVELTY IN ORGANISATIONAL DECISION MAKING

Aeryn Madison, Jenelle Amos

Abstract


Strategic planning is a process and thus has inputs, activities, outputs and outcomes. This process, like all processes, has constraints. It may be formal or informal and is typically iterative, with feedback loops throughout the process. This study sought to evaluate these constraints and how they propel effectual innovation.  Based on data collected from 800 SMEs in hospitality firms, we note that some elements of the strategic planning process may be continuous and others may be executed as discrete projects with a definitive start and end during a period. The study further noted that strategic planning provides inputs for strategic thinking, which guides the actual strategy formation. The end result is the organization's strategy, including a diagnosis of the environment and competitive situation, a guiding policy on what the organization intends to accomplish, and key initiatives or action plans for achieving the guiding policy


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