STRATEGY IMPLEMENTATION AND OUTCOMES, STRATEGY GOALS AND ORGANISATIONAL LEARNING

Candace Sam, Anabella Anora

Abstract


Whilst the planning process produces outputs, strategy implementation or execution of the strategic plan produces outcomes. These outcomes will invariably differ from the strategic goals. How close they are to the strategic goals and vision determines the success or failure of the strategic plan. This research examined the strategy implementation process in seven firms in Southern India. Interview data were analyzed within the framework of grounded theory. The analysis showed that in several instances, strategy implementation resulted in unintended outcomes which need to be attended to and understood for strategy development and execution to be a true learning process.


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