POPULAR CULTURE AND THE REINVENTION OF ASIAN SOCIETIES: PERSPECTIVES AND INSIGHTS

Susan Cao, Josephine Manbwe

Abstract


Popular culture is constantly evolving and occurs uniquely in place and time. It forms currents and eddies, and represents a complex of mutually interdependent perspectives and values that influence society and its institutions in various ways. This study is a systematic research of current studies on the reinvention of Asian societies. Based on analysis of key text relating to new spheres in Japanese, Chinese and Korean societies, we observed that certain currents of pop culture have originated from, (or diverge into) a subculture, representing perspectives with which the mainstream popular culture has only limited familiarity. In most of these Asian societies, the analysis noted that items of popular culture most typically appeal to a broad spectrum of the public especially the youthful citizens seeking western lifestyle.


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