ENTERPRENEURIAL KNOWLEDGE AND MOTIVATION TRAITS AMONG FINAL YEAR BACHELOR OF COMMERCE AND BACHELOR OF MANAGEMENT STUDIES STUDENTS

Richard Sarfo Gyasi, Cai Li, Yvonne Owusu-Ampomah

Abstract


The trend of development in the 21st century has precipitated the need for entrepreneurial thinking among graduates or yet to be graduate and this may be as a result of backlog graduates in various economies without any assured state of national job. The study explored entrepreneurial knowledge and motivation traits among undergraduate BCOM and BMS students in the University of Cape Coast. The study adopted the descriptive survey design with the quantitative approach by using an adapted research questionnaire from Jiangsu University in China. The study sample was 260 drawn from a population of 782 students. The study revealed that 67.08% of respondents were comprehensively equipped with entrepreneurial knowledge and understood the motivational traits that involves and guides people to become successful entrepreneurs. Its therefore recommended that academic curricular of all fields should be espoused with a bit of entrepreneurship so that all people can benefit and turn themselves around in times of economic setbacks.


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