AN ANALYSIS OF INTERNATIONAL HUMAN RESOURCE STRATEGY OF KFC IN CHINA

Joyce Wang, Grace Cai

Abstract


Many organizations are making broadening their market base by taking advantage of favourable market conditions in other countries. China is one destination that has attracted a considerable number of multinational organizations after nearly two decades of consistent economic growth. For most of these organizations, there is the need to adopt a human resource strategy as in centralizing or decentralizing base on which will bring them greater competitive advantage. The research was to identify and analyse four critical factors (socio-cultural factors,, economic factors, political and legal factors and factor availability) which  KFC must consider before deciding to centralize or decentralize human resource activities when they enter a new country. We conclude that some of the key factors include the current and expected image of the organization at the global level, vertical or horizontal of headquarters activities with than of subsidiaries and many others which are categorized under socio-cultural, technological, economic, ecological etc. Each of these factors can help to better explore the conditions in the local market better before a decision is made.


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