The Role of Technology in Developing Markets: The Experiences and Challenges of Ghana

Maxwell Opuni Antwi, Zhou Lulin

Abstract


The digitalization of contemporary markets and societies is the cause of major transformation in modern day technology. This transformation therefore has a positive effect on globalization. The tradition of private sector vibrancy" and "strong mobile and internet backbone" has been a huge part of the e-commerce success in the country. The emerging middle class who are largely tech-savvy and hungry for real price and product discovery" are ready to buy online. However, cyber crime is one of the major challenges facing e-commerce in Ghana. The country has one of the worst reputations for cyber criminality on the continent, leaving many people wary of buying online. It is therefore important for the state to explore regulatory framework to forestall the challenges of cyber criminality that bedevils the country’s current e-commerce platform.

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