A THEMATIC ANALYSIS OF THE INTERPLAY BETWEEN E-COMMERCE TECHNOLOGY ADOPTION MODELS

Anthony Akai Acheapong Otoo, Li Zhiwen, Charles Oduro Acheampong Otoo, Maxwell Opuni Antwi

Abstract


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The advancement of technological innovations can serve as a gateway to economic growth if it is widely. In the quest to explore the essence of accepting IT innovations, it is of much importance to emphasize that innovations have been there since time in memorial. The worth of technology innovation is seen on how people become accustomed to new ways of doing things. Many scholars have made reference to consumers’ adoption and acceptance of a particular technology since its inception. Information Technology has changed the dynamics and daily work routines of individuals and businesses. Technology has the capacity to expand businesses by way of generating new capital investments. This paper presents an analysis of the current literature the Interplay between the different types of E-Commerce technology adoption models.


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