Commentary on Country Analysis of China for Lego

Ulam Mustafa, Ali Muttra

Abstract


The political and legal environment in China has both opportunities and threats to Lego. Recently government has intensified effort to control corruption and bureaucracy associated setting up and sustaining a viable business in China especially by multinationals. New measures to open up China to major multinationals especially in the manufacturing sector are under way in China and this will help Lego to make impact. This commentary examines the external operational environment of Lego in China


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