An Empirical Analysis of the E-Commerce Adoption Constraints in International Trade among SMEs in Ghana

Anthony Akai Acheapong Otoo, Li Zhiwen, Charles Oduro Acheapong Otoo, Maxwell Opuni Antwi

Abstract


A number of studies indicate that SMEs are actively looking for suitable solutions and methods of adopting and integrating e-commerce into their business processes. Although there is a growing body of literature dedicated to the analysis of the technical and operational aspect of e-commerce, little empirical research exists on topics relating to the factors that would lead to the successful adoption of this emerging technological innovation and business practice. Similarly, little empirical research has been conducted to examine the success of e-commerce in light of the diversity of the organisational, environmental, and technological factors obtained amongst youth of Ghana and SMEs. This study explores the E-Commerce Adoption Constraints in International Trade among SMEs in Ghana study was further based on the fact that despite the huge potential benefits of SMEs from the adoption of new technology, there is evidence of slow uptake. Results of this study would show that social influence, perceived awareness and experience. Meanwhile facilitating factors does not have direct relationship with the behavioral intention of adopting e-commerce) as suggested by the previous model however, an indirect relationship exist between experience and intention to adopt e-commerce was established.


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