Mejora de la productividad en negocios turísticos: estudio de caso en Salinas, Ecuador

Celia Morales Palma


Ecuador is a country with a great touristic potential, although many opportunities are still underutilized.
The country presents four very different geographical regions: Coast, Andes, Amazon, and Galapagos. Domestic
tourism in the Coast region is very seasonal, concentrated in the winter holiday season. Average occupancy for the rest
of the year is very low. This paper analyses the case of a small hotel in Salinas, and the strategies to maximize
occupancy all year long. This would optimize the utilization of resources (investment) and it would improve local
employment rates, in addition to satisficing the demand of quality accommodation for foreign visitors.

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