On September 26th, SOUEAST held its highly anticipated 2024 Global Brand Launch Ceremony in Tashkent, Uzbekistan, where the automotive company introduced its flagship model, the Smart Premium D-Class SUV S09. The launch event marked a significant milestone for SOUEAST as it presented the S09 to a global audience for the first time, alongside the announcement of pre-sales in Uzbekistan.
The S09, whose name translates to “SOUL KNIGHT,” is designed to embody elegance and ambition, much like the noble warrior it represents. With a bold and dynamic aesthetic, the SUV maintains family-friendly features, appealing to users who prioritise quality, individuality, and smart driving experiences.
With dimensions of 4858mm in length, 1925mm in width, and 1780mm in height, along with a wheelbase of 2850mm, the S09 is crafted with what the company describes as “golden proportions.” Its exterior features a dignified and modern front, complete with continuous LED headlights and a U-shaped grille adorned with 222 individual LED lights. The SUV is available in six carefully coordinated paint colours, catering to a diverse range of user preferences.
Inside, the S09 promises spaciousness and comfort, making it ideal for family travel. It offers a flexible seating configuration, allowing for both 5-seat and 7-seat arrangements, which makes the interior adaptable to various needs. Advanced design elements such as an EASY OPEN power tailgate and a dedicated “boss button” enhance the luxury experience for passengers and drivers alike.
Performance-wise, the S09 offers multiple powertrain options, including a 1.6T engine paired with a 7DCT transmission, and a more powerful 2.0T engine available with either a 7DCT or 8AT transmission. The highlight of the launch was the introduction of the PHEV version, the S09DM, featuring a high-efficiency hybrid engine with an impressive thermal efficiency of 44.5%. This variant employs dual-motor drive technology, delivering a maximum motor power of 199kW and peak torque of 395N•m, achieving 0-100km/h acceleration in just 7.8 seconds.
The S09 is equipped with a state-of-the-art smart cockpit powered by a Qualcomm Snapdragon chip. It includes a voice control system supporting six languages and offers compatibility with both Apple CarPlay and Android Auto for an enhanced driving experience. Additionally, drivers can enjoy peace of mind with 16 Advanced Driver Assistance Systems (ADAS) features, including Adaptive Cruise Control (ACC) and Autonomous Emergency Braking (AEB), ensuring safety during long-distance journeys.
According to SOUEAST, the S09 is a product of extensive market research aimed at addressing varied user needs. The company has expressed its commitment to continue rolling out high-quality vehicles in the future, setting the stage for SOUEAST’s growth in the global automotive market. As the S09 embarks on its journey, the spotlight is on how it will shape the landscape of family-oriented SUVs and the evolving standards of luxury within the industry.
