International home improvement company Kingfisher has announced a significant step towards data-driven growth by partnering with Fivetran, a leader in automated data movement. This collaboration aims to enhance Kingfisher’s data operations by enabling the seamless integration of Google Analytics (GA4) data into its group data platform, which is built on Databricks. The goal is to create a single source of truth to support strategic decision-making and improve the customer experience.
Kingfisher, which owns well-known brands such as B&Q, Screwfix, and TradePoint, operates across eight countries and employs over 78,000 individuals. With more than https://trenizz.com/2,000 stores and a robust online presence, the company serves a diverse customer base, including consumers and trade professionals. Each year, Kingfisher experiences over a billion customer visits across its e-commerce platforms. Recognising the need for a comprehensive understanding of customer journeys, the company sought a solution to effectively capture and analyse data from Google Analytics.
By leveraging Fivetran’s automated data movement platform, Kingfisher can now deploy new data pipelines in just one hour—an operation that previously required three to six months of manual data engineering work. This remarkable efficiency not only streamlines data management but also allows Kingfisher to focus on optimising the customer experience and identifying new opportunities for cross-selling and upselling.
“Customer data is the lifeblood of our operations, and Fivetran allows us to unlock greater agility and reliability within this data,” said Adrian Daniel, Group Data Platform Director at Kingfisher. “The solution alleviates the manual data management burden on our employees. What would have taken our team three to six months to build was set up with Fivetran in just an hour. This fast and secure data will support us in our mission to help make better homes accessible for everyone.”
Fivetran’s platform boasts a remarkable 99.9 percent uptime and one-minute sync frequencies, ensuring that Kingfisher’s access to reliable and secure data is consistent. This robust integration empowers business decision-makers with real-time insights into customer behaviours and preferences, allowing them to make informed decisions that enhance the customer journey across all Kingfisher brands.
Rachel Thornton, Chief Marketing Officer at Fivetran, remarked on the significance of this partnership: “Kingfisher is on an ambitious modernisation path, and the introduction of automated data flows will help the company supercharge these efforts. From saving data engineering resources https://smarttrand.com/ to giving decision-makers a single view of vital customer data, Kingfisher’s new Fivetran-powered data pipeline will act as a strategic lever for efficiency and growth.”
As the home improvement sector continues to evolve, Kingfisher’s investment in automated data integration underscores its commitment to leveraging technology for enhanced operational efficiency and customer satisfaction. This strategic partnership with Fivetran is set to propel Kingfisher towards achieving its long-term growth objectives while delivering exceptional value to its customers.
For further updates on Kingfisher’s data-driven initiatives, visit their official website.
