Shinsegae Department Store, a longstanding icon of retail in South Korea, has unveiled a new digital landmark in Seoul’s bustling Myeong-dong district. Known as ‘Shinsegae Square,’ the mega-sized digital signage is set to become a must-see destination, blending heritage with cutting-edge technology to create a visually stunning experience for locals and tourists alike.
Shinsegae, Korea’s first department store, has long held a prominent place in the country’s retail landscape. Established in 1963, it has grown into a shopping institution, drawing comparisons to global retailers such as Harrods in the UK and Isetan in Japan. Last year alone, over 6 million visitors from across the globe visited its Myeong-dong location, solidifying its status as a key tourist attraction in the heart of Seoul.
The department store’s new digital installation, dubbed ‘Shinsegae Square,’ spans an area equivalent to three basketball courts (1,292.3 square metres). This innovative space is designed to captivate audiences with stunning visual displays, elevating the shopping experience and making the department store a focal point of entertainment and culture.
To celebrate the holiday season, Shinsegae is showcasing a short film titled Pursuit of Christmas Moments, a magical narrative designed to evoke joy and wonder. The film portrays Shinsegae Department Store as a festive Christmas castle, complete with glittering lights, opulent dinner parties, and amusement parks, all set against a backdrop of sparkling lights and holiday cheer. The spectacle promises to create unforgettable memories for those who visit during the festive season.
As the year draws to a close, the New Year’s Eve celebrations at Shinsegae Square will feature an array of K-culture content and media artworks, offering a feast for the eyes and a celebration of South Korea’s rich cultural heritage. The surrounding area, with its historic buildings and vibrant streets, will be illuminated by the dazzling displays from Shinsegae Square, further enhancing the magic of the New Year celebrations.
“Shinsegae Square is a place where visual beauty and technology converge, offering visitors a unique experience that is bound to be cherished by all who visit Seoul,” a Shinsegae spokesperson said. “Rebranded as a cultural hub with its K-culture content and media artworks, Shinsegae Square is set to become the ultimate lifestyle destination, offering something truly unique in Seoul.”
With its blend of history, modernity, and technology, Shinsegae Square is quickly becoming one of the most iconic landmarks in Seoul, bringing together local culture and the festive spirit of the season in one remarkable space. As a result, Shinsegae continues to stand as a symbol of innovation and tradition, drawing visitors from around the world to experience the future of retail and entertainment.
