As Black Friday approaches, a new survey by MyVoucherCodes has revealed that a significant number of Britons are preparing to make the most of the annual shopping event. According to the survey, 80% of Brits plan to spend during this year’s Black Friday sales, with online shopping continuing to gain traction. Notably, 37% of shoppers have indicated they’ll make their purchases online, in contrast to just 22% opting for high street shopping. The anticipated day of discounts falls on 29 November, with most shoppers planning to strike early, particularly between 9 a.m. and 10 a.m., which is expected to be the peak shopping hour.
The survey also highlights that for many, Black Friday shopping aligns with Christmas preparations. Around 56% of shoppers will be on the hunt for Christmas gifts, while 46% are looking specifically for gifts for their partners. Men, in particular, appear more inclined to indulge in self-purchases, with 71% of men stating they will buy for themselves compared to 42% of women.
Speaking on the evolving Black Friday shopping landscape, Sarah-Jane Outten, a shopping expert at MyVoucherCodes, noted that consumers have become more discerning with their spending each year. “Shoppers are getting savvier, not only shopping online to find the best bargains but also taking advantage of discount codes,” she remarked. According to the survey, 56% of respondents use discount codes year-round, a trend that is likely to carry over into Black Friday as they search for the best possible prices.
Outten offered some practical advice for shoppers eager to make the most of Black Friday without overspending. One of her key recommendations is to plan ahead and create a list of desired items. “By having a list, you’re more likely to avoid impulse buys. After all, it’s only a bargain if you actually need it,” she explained. She also suggested that shoppers look beyond Black Friday’s price tags, as sale prices may not always represent the lowest cost available.
For those keen to secure the best deals, Outten recommended using price comparison sites like CamelCamelCamel or Price Runner to track price histories and ensure they’re getting a true bargain. “Retailers have, in the past, inflated prices around Black Friday to make discounts appear better than they are,” she warned, advising customers to approach retail prices with a level of scepticism.
With Black Friday on the horizon, many Britons are balancing excitement with caution as they look for value amidst the frenzy. While the day is synonymous with deals and discounts, Outten’s advice aims to empower consumers to shop wisely.
Whether in search of Christmas presents or personal treats, this year’s Black Friday shoppers appear well-prepared to navigate the complexities of the modern retail landscape. The rising popularity of online shopping, combined with the adoption of discount codes and price-tracking tools, reflects a shift towards more informed, strategic spending.
In a world of endless options, Britons are expected to adopt increasingly savvy approaches to stretch their budgets this Black Friday, leaving little room for impulse buys. As the day approaches, one thing is certain: many are taking the necessary steps to ensure they bag the best deals of the season.
