TCL Electronics, one of the world’s top two TV brands, has announced its plans to launch next-generation Google TVs with groundbreaking Gemini capabilities. The announcement, made during the CES 2025 event, marks a significant step in TCL’s longstanding partnership with Google, aiming to redefine home entertainment with intelligent and immersive features.
Scheduled for release in 2025, the new range of Google TVs will introduce advanced hardware and software, transforming televisions into dynamic smart home hubs. Equipped with Gemini technology, these TVs promise to offer an enhanced entertainment experience and improve user interactions.
Intelligent Home Integration
The Gemini-powered Google TVs will feature innovative proximity sensors, enabling the TV to detect when someone enters the room. The display will automatically transition from ambient imagery to a personalised information hub. This hub can include tailored weather updates, the latest news headlines, and family calendar notifications.
Additionally, the upgraded voice assistant, supported by Gemini capabilities, will interpret more natural language commands and provide complex answers, streamlining smart home management. Many of the new models will also feature built-in far-field microphones, allowing users to control their TVs hands-free from anywhere in the room.
Industry Milestone
TCL’s Senior Vice President and CEO of TCL Electronics, Shaoyong Zhang, highlighted the importance of this development: “TCL and Google share a pioneering spirit and a commitment to enhancing user experiences. This milestone in our partnership with Google demonstrates TCL’s dedication to inspiring greatness.”
Shalini Govil-Pai, Google’s Vice President and General Manager of TV Platforms, added, “We are entering a new era in television possibilities. With advancements in AI and our partnership with TCL, we are unlocking capabilities that will transform how users interact with their TVs.”
Building on Success
The collaboration between TCL and Google began in 2015, culminating in the launch of Google TV models in 2019. Since 2021, TCL has held the position as the leading global brand in Google TV shipments for four consecutive years. According to the company, TCL now ships more TVs with the Google OS platform than any other manufacturer.
The Gemini-enabled Google TVs will begin rolling out in 2025, with updates to expand their capabilities throughout the year. This launch is expected to strengthen TCL’s position as a leader in smart home technology and AI-driven innovation.
Conclusion
TCL and Google’s partnership underscores a shared vision for the future of home entertainment. By integrating cutting-edge AI and smart home functionality, the companies aim to set a new standard for how televisions are used in daily life. With its Gemini technology, TCL’s next-generation Google TVs could redefine the role of TVs in modern households.
