With rapid technological advancements continuing to reshape business operations, IT leaders must focus on five critical priorities to remain competitive in 2025, according to a new report from Info-Tech Research Group. The Applications Priorities 2025 report highlights key challenges and opportunities, with a particular focus on democratising artificial intelligence (AI), improving data accessibility, and modernising legacy systems.
The report, based on research, industry surveys, and expert interviews, identifies five priority areas for IT decision-makers: delivering engaging digital products, optimising platform management, enabling broad data access, democratising AI, and driving business process optimisation.
Phil Brunkard, Executive Counsellor at Info-Tech Research Group UK, stressed the importance of aligning application strategies with business objectives. “Evolving customer expectations, AI integration, and regulatory pressures are transforming the digital landscape. IT leaders who embrace AI democratisation, enhance data accessibility, and modernise legacy systems can foster innovation while maintaining operational efficiency,” he said.
Empowering Users While Maintaining Governance
A key theme of the report is balancing user empowerment with governance and scalability. As businesses strive to give employees greater control over digital tools and data, strong governance frameworks are needed to mitigate risks. Info-Tech advises organisations to adopt democratised IT practices, ensuring employees have access to the tools they need while maintaining data security and compliance.
Andrew Kum-Seun, Research Director at Info-Tech and lead author of the report, highlighted the shift in how organisations view applications. “Applications are no longer just tools; they are strategic enablers. Aligning them with business objectives is crucial for delivering value, fostering innovation, and remaining adaptable in a rapidly changing environment,” he explained.
The report outlines the following five key IT priorities for 2025:
- Digital Products: Organisations must develop user-friendly and adaptable digital solutions that enhance customer and employee experiences.
- Platform Management and Orchestration: Modern platforms should support interoperability and scalability, enabling users to build and customise solutions efficiently.
- Democratised AI: Widespread access to AI-driven tools can boost innovation and productivity, provided organisations implement robust governance.
- Broad Data Access: Ensuring employees can access reliable data sources is critical for informed decision-making and operational efficiency.
- End-to-End Business Process Optimisation: Automating and refining business processes can enhance efficiency, reduce manual workloads, and improve outcomes.
Addressing Challenges in IT Management
The report also examines key challenges in modern IT management, including technical debt, data quality, and evolving user expectations. Poorly managed technical debt can lead to inefficiencies, while inaccurate data undermines automation and compliance. Additionally, as applications become more sophisticated, users expect greater control, presenting governance challenges.
Kum-Seun highlighted the broader impact of these trends. “The rapid evolution of generative AI presents both opportunities and risks. Organisations that invest in data accessibility, user-centric design, and collaboration will be well-positioned for long-term success,” he said.
Info-Tech’s report emphasises that IT leaders must not only adapt to technological changes but also foster a culture of innovation and cross-functional collaboration. By aligning application strategies with business goals, organisations can enhance agility, reduce costs, and drive sustainable growth in 2025 and beyond.
