London Theatre Direct, a leading online ticketing agency for the West End, is celebrating its 25th anniversary with a month-long series of exclusive promotions and giveaways. The company, which revolutionised theatre ticketing in the UK, has planned 25 days of festivities starting from 1 September 2024.
Since its launch in 1999, London Theatre Direct has played a significant role in shaping the theatre experience. The platform was among the pioneers of real-time online ticketing, making it easier for audiences to access the best seats in London’s West End and beyond. Over the past 25 years, the agency has facilitated more than 6,000 shows and sold over 15 million tickets, generating more than £1 billion in ticket sales.
In celebration of its milestone, London Theatre Direct is offering £25 vouchers to all existing and new newsletter subscribers. The campaign, which runs through 25 September 2024, aims to give away £12.5 million worth of vouchers. These can be used against any show, with a minimum spend of £150. The vouchers can be redeemed for both classic productions like Les Misérables and new arrivals such as The Devil Wears Prada.
The company’s innovation in ticketing technology, including mobile ticketing and dynamic pricing, has made booking theatre tickets more convenient and engaging. As it marks its 25th year, London Theatre Direct continues to focus on enhancing the theatre experience and maintaining its position as a leading ticket distributor.
Rosemary Squire and Howard Panter, CEOs of Trafalgar Entertainment, which acquired London Theatre Direct in 2019, praised the agency’s achievements. “Congratulations to everyone at London Theatre Direct on reaching this remarkable milestone. Their innovation has transformed the theatre industry, and we look forward to the continued success of this trailblazing company,” said Squire and Panter.
Ryan Woods, Commercial Director at London Theatre Direct, also expressed enthusiasm for the company’s future. “Our growth in recent years has been tremendous. We are dedicated to bringing the best theatre experiences to audiences worldwide and are excited for the next 25 years,” Woods remarked.
Prominent figures in the theatre industry have also extended their congratulations. Sonia Friedman, producer of major West End hits such as The Book of Mormon and Harry Potter and the Cursed Child, acknowledged London Theatre Direct’s contribution to making theatre accessible. “Their impact on London’s West End has been profound, helping countless people discover and enjoy the performing arts,” Friedman said.
Michael Harrison of Lloyd Webber Harrison Productions also celebrated the agency’s success. “Happy 25th birthday to London Theatre Direct! Their service to the industry has been invaluable, and we look forward to many more years of collaboration,” Harrison added.
For those interested in claiming their £25 voucher, new subscribers can sign up by 24 September 2024. The vouchers can be used for tickets to a wide range of shows, from enduring classics to exciting new productions. For more details on terms and conditions, visit London Theatre Direct’s website.
